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Monday, October 31, 2005

Cafe illy teaches about coffee

Attention coffee lovers: illy, the Italian coffee maker with U.S. headquarters in Rye Brook, is attempting to woo Americans with Galleria illy. It's a combination coffee house, art gallery and coffee education center at 382 W. Broadway in SoHo that continues through Dec. 15.

In addition to serving coffee, cappuccino and espresso from 11 a.m. to 8 p.m. Tuesday through Sunday, there are two performances of "28 Seconds," an interactive play about coffee's history each Monday. On Tuesdays, a class called Coffee Sense looks at how to properly pallet coffee, which flavors tasters should look for, and what desserts coffee should be paired with. It teaches how to make coffee-based drinks such as an espresso martini.

"The point of this is brand awareness especially since in North America people are becoming more knowledgeable about coffee," says Jessica Brott, an illy spokesperson. "It lets people know that there's another great brand."

The artist James Rosenquist was commissioned to create a mural called "Coffee Flavors Ideas." It's an extension of the coffee mug and saucer he designed for illy in 2003. Each year the company commissions an artist to create a collectible mug and saucer; this year's mug was done by Julian Schnabel.

The admission, classes and the play are free. For more information visit www.illyusa.com.

Source: The Journal News

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