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Thursday, December 15, 2005

Today is International Tea Day

Today is International Tea Day. On December 15 , 2005, India along with other tea producing countries across the world will observe International Tea Day to draw global attention of governments and citizens on the impact of global tea trade on workers, small growers and consumers. The International Tea Day is being observed in major tea producing countries like Bangladesh, Nepal, Vietnam, Indonesia, Kenya, Malawi, Malaysia, Uganda, India and Tanzania.

This day aims to:
  • affirm the rights of tea-plantation workers and small growers
  • raise the awareness of tea-plantation owners and managers, government officials, trade unions and workers about trade and labour standards
  • strengthen international advocacy and campaigning
  • promote tea as a health drink
Why an International Tea Day?
The commodity price of tea is declining in all countries. There is overproduction in tea industry; but this is directed because the benefit goes to the global brands. The global brands get tea at the lowest prices. Tea industry across the world is experiencing large-scale restructuring. There is disintegration and disengagement at the plantation level and consolidation at the brand level. Lack of transparency in pricing is seen along the tea value chain. To make it more miserable there is disproportionate value accrual at the higher end of the tea value chain and unrealistic price realisation at the lower end.

Aquire more knowledge about today.


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