CafeList Blog - Coffee/Tea News, Events, Resources

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Wednesday, May 24, 2006

Bigelow Signs Pro Football Stars


Specialty tea brand Bigelow has signed former National Football League superstar Phil Simms and his son, Chris Simms, a quarterback playing for the NFL Tampa Bay franchise, to appear in new promotions for company green tea products. The celebrity duo and their Bigelow endorsements are going to appear in numerous high profile publications including major newspapers and magazines. Additional campaign highlights include radio coverage and point-of- purchase materials.

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