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Wednesday, May 31, 2006

Hansen Beverage Launches a Green Tea Soda Line

Hansen Beverage Company recently announced the launch of Green Tea Soda, a new line of luxury sodas. According to the company’s promotional campaign, green tea’s taste and benefits are enhanced by natural flavors to create a drink without artificial coloring, preservatives, caffeine, sodium, sugar, carbohydrates, aspartame, or calories. The company is positioning itself to take advantage of the 17.6% dollar volume increase in the ready-to- drink tea category at grocery stores.



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