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Tuesday, June 06, 2006

Tea Report Says Industry Is Very 'Hot'


There is an interesting press release that came out today about the rise in the tea industry...

The Specialty Tea Is "Hot" Report has become the single most important specialized business guidebook for the emerging global specialty tea industry. The new 6th edition of the Specialty Tea Is “Hot” Report presents detailed analysis of the emerging specialty tea industry including key information such as, strategic value propositions, market catalysts, and other critical factors energizing this ultra-hot market. Report contributor SPINS features category-level sales data for tea types and packaging formats sold through natural foods supermarkets and mass-market distribution channels. Additionally, Mintel contributes important coverage of new beverage and non-beverage consumer tea product introductions. The Specialty Tea Is "Hot" Report was the first tea trade report to identify, analyze and quantify chai, organic, white, functional teas, among many other segments within the specialty tea industry.

Seattle-based Sage Group® International, a self-described "specialty tea think tank" has just released the all-new sixth edition of the Specialty Tea Is "Hot" Report™. Sage Group founder Brian Keating notes the increase in consumer interest in health and wellness creates a broad opportunity for the expanding tea market. "America’s 76 million baby boomers view tea as universally friendly for the entire family. This health-conscious demographic is starting to embrace specialty tea culture through brewed beverages, tea-based skincare products and neighborhood cafes. The billions of consumer dollars available for specialty tea purchases between now and 2010 remains significant." Sage Group was the first market analyst to forecast sales of tea will top $10 billion dollars in 2010.

Related Links:
Spins
Mintel
Actual Press Release

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