CafeList Blog - Coffee/Tea News, Events, Resources

The official blog of Cafe-List.com

Tuesday, August 01, 2006

Internet Cafe Franchises - More Than Froth

Investing in an Internet cafe franchise could prove an extremely wise business move.

Over the past decade the Internet has become an integral part of most people's lives with easy and affordable access, wherever they are a necessity for many. That's why investing in an Internet cafe franchise could prove an extremely wise business move.

For over ten years the Internet cafe industry has flourished as more and more people look to get online while stopping for a coffee or meeting friends for lunch.

But while it may be a well-established industry, it is by no means without new possibilities. Indeed the constant launching of new Internet services, such as online banking, shopping and gaming, means there is an ever greater demand for Internet access wherever and whenever.

With no set rules on how to start up and run an Internet cafe, there are many options to consider. An Internet cafe can focus on serving good food and drink, and simply have a few PCs in the corner for visitors to check their email, or it can concentrate solely on web-based gaming, providing users with powerful computers and graphic cards as well as all the latest gaming software for a small fee per hour of use.

The most important thing is to provide the right atmosphere, equipment or food to cater for a specific audience, whether it be corporate coffee drinkers keeping on top of their emails, students using chat rooms while catching up on homework, or gaming fanatics eager to take part in the latest web-based adventures.

Potential franchisees should make sure they conduct some thorough and extensive research into the franchise opportunities available in their chosen area and do some work to determine whether there is a market for their preferred type of Internet cafe.

In order to run a flourishing Internet cafe business in today's world, entrepreneurs must be able to implement ideas that will set them apart from the competition, whilst also maintaining the principle objective of providing easy, affordable access to the web.

The advantage of going the franchise way is that franchisees will purchase a trademark and a proven business model, allowing them to concentrate on the smaller but potentially more important aspects of the business, such as making sure the customers are satisfied.

They also acquire the expertise of the franchiser's organization, both commercial and technical, allowing even the least technologically literate to get into the business. Assistance and support will include marketing and management help, but it may also include full technical support such as troubleshooting, 24-hour emergency support and equipment maintenance and upgrades.

One of the disadvantages of entering a franchise Internet cafe business is that the franchise fee could be rather considerable. Computers and Internet software do not come cheap and for franchises that serve food and drink as well there will be extra costs.

But with an Internet cafe business sure to perform well, the returns could soon cover the initial start-up costs.

One other disadvantage is that franchisees have to follow the franchise rules in order to continue using the franchise brand. This may be a down side for the more creative and aspiring business minds, but it could equally prove advantageous for those looking for a structured set of rules to follow.

To stay at the top in the Internet cafe franchises business requires dedication, perseverance, and a clean vision. Starting a cafe hub is easy, but what is rather more difficult to maintain is its ongoing popularity. But by offering the customers a friendly atmosphere in which to mix both business and pleasure, franchisees could soon find themselves running a very successful and lucrative business.

Source: Franchise UK

1 Comments:

  • At 6:24 AM, Blogger Mathias Werner said…

    Good article, lots of good ideas and here is another one:
    If you're considering opening an internet café you should look into new multi-user software. This software allows you to turn on PC into ten workstations all functioning like any other PC. It could save you more than half the cost of setting up the computers and on upgrades and maintainence. take a look: http://mini-frame.blogspot.com or
    www.mini-frame.co.uk

    Mat

     

Post a Comment

Links to this post:

Create a Link

<< Home